SXSW ’12 | Jonas Akerlund Talks His Busy 2011, Making Bizarro New Feature ‘Small Apartments’ Along with 34 Commercials and 5 Music Videos

Swedish director Jonas Akerlund, best known for his innovative videos for the likes of Prodigy (“Smack My Bitch Up”), Lady Gaga (“Telephone” and “Paparazzi“) and Madonna (“Ray of Light”) came to SXSW for the world premiere his third feature “Small Apartments.”   In “Small Apartments,” Los Angeles is a world full of bold colors and neons.  And on its sexy outskirts lives Franklin Franklin (“Little Britain” actor Matt Lucas, best known in the states as Tweedle Dee and Tweedle Dum in Tim Burton‘s “Alice in Wonderland“), a decidedly unsexy recluse who pines for his hospitalized brother (James Marsden) while he stays inside in his tightie wighties, blowing on his horn (just like the Ricola commercials) dreaming of a life in Sweden.  Mostly due to his penchant for daily horn practice and his pervish spying, Franklin is despised by his neighbors (played by James Caan, Johnny Knoxville,

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